|
Transforming Marketing Operations
In mergers, acquisitions and startups successful marketing operations can be the difference between success and failure. Which way do you go? Do you engage an agency and have a manager watch the budget? Or, do you create some in-house capabilities and attempt to do it all inside? What is the state of the marketing assets? What is your brand equity and communication strategy? What is your social media approach? What is the market for the product/service you are bringing to market? All of these questions are critical. They can spell the difference between success and failure. You need talent that has the experience to help you map out the best approach and best leverage your assets, but yet is cutting edge to give your endeavor the edge you need.
WHO IS DOUG FROH: For over 20 years, Doug Froh has created, directed and managed national and worldwide marketing operations for many diverse industries. Specializing in working with merger and acquisition/private equity situations, Doug is an innovative marketing leader who has worked with companies ranging from $4 mil. to $1.2 bil., he has successfully created and executed full scale marketing projects with complete P/L responsibility repeatedly.
|
